Design // Branding // Creative Direction
A local staple located on the main street of historical Breckenridge, CO since 2003, Peak-A-Boo Toys was purchased by a new owner and needed a branding update. The essence of the original logo was kept intact, but was modified with clean graphics and bright colors that speak to children, while gaining the trust of the child’s parents.
The brand needed the update, but the psychology behind the update was important as well. For children over two years, it’s important that you use a variety of colors, as studies confirm that children don’t like products that use lots of the same shade. In this competitive market, you have to use the psychology of color if you want to ensure that a child reaches for your toy on the shelf.