Typography // Layout // Production
Upon release, this was the biggest product campaign launch of its kind. One of my roles was creating the typography library for the entire OOH campaign. That being said, every billboard, bus shelter, subway placement, or building wrap promoting this launch in the U.S. used my typography files. Additionally I was sent on installation for quality and placement oversight of the final product in D.C. and Boston.
CD: Dave Stenke // Production Director: Cathy Dickinson // Agency: Crispin Porter + Bogusky